“Good design is invisible”
Despite my background being more rooted in painting, I have always had a passion for branding. I can remember as a little kid, looking at logos and critiquing them with my friends… simple things, like pointing out weird letters or awkward spacing. There were always those fantastic logos, that none of us could explain why they worked so well. It was like the mastery was invisible… there was simply nothing to distract you from what the design was meant to be. Ever since 2010, I have been creating branding with the intention of creating bold designs that make good on that promise of keeping it simple, clean, and eye-catchingly invisible.
